Parachute Advansed is one of the most popular and beloved hair oil brands in the country and there's a reason for that. The brand has dominated the market for decades because of its unbeatable quality and positive word of mouth.
The brand has a simple and clear visual language which helps it to create a strong recall value. This project consists of a set of Point of Sale Marketing (POSM) creatives for the launch of their new hair oil Sampoorna in Southern India.
The POSM consisted of two variations of parasite displays, an endcap display and shelf strips. The design incorporates the key ingredients, oil texture, pack shots etc. while maintaining the brand identity.
All rights are reserved with the company Moksha Media Group and the respective brand.
Key visual
Parasite display - Route 1 [explorations]
Parasite display - Route 1 [final]
Parasite display - Route 2 [front view]
Parasite display - Route 2 [side view]
Endcap display
Shelf strips
